Sales content is a form of marketing designed to encourage prospective members to choose your company or service for a problem they need a solution to.
It incorporates a prospect discovering you, considering what you’re offering and finally making a purchase.
Utilising Tools To Attract Discovery
Strangers discovering who you are is the first step to them joining your membership community.
First, consider how you can increase your brand awareness to capture your unknowing ideal client. They may be scrolling aimlessly through their Instagram feed when they stumble upon your account, you want to stand out from the crowd.
💡 Top Tips:
✨ Work with other creators on social media. Find connections with people who have similar content to you and suggest promoting one another on your feed. This connection will be mutually beneficial, attracting their audience to you and yours to them.
✨ Find new ways to use your existing social media platforms to promote your online community. The Membership Guys suggest using your Instagram stories.
✨ If you have a website or blog, utilise search engine marketing. Pay for relevant advertisements on popular search engines, such as Google, so that your content will appear when people are searching their queries.
✨ Don’t be afraid to put yourself out there and try new things on social media, follow current trends and work out what works well for you. If you solely post images to your social media feeds, try creating videos from time to time, they can create personalised experiences for your audience, read more about that experience here.
Use Your Content to Certify A Sale During The Client’s Consideration
After coming across your brand through paid advertisements and your social media platforms, prospective members will take the time to figure out whether your community is the right fit for them. They will compare you to your competitors and unfortunately, this could be the point where you lose a sale.
Luckily for you, we have put together some ways to help you navigate this stage.
Plan for ways to keep in touch
You want to ensure there are accessible points of contact on all platforms you use. Your main website should provide an email sign up for scheduled updates or newsletters. This assures your brand stays relevant in the client’s mind during their process of consideration, making a sale more likely.
Review your other social media platforms
Assess where you can add your contact details. For example, on Instagram, you could include your email, a business number and your website link in your bio.
Use your social media platforms as a tool for outreach
Stay active on your social media platforms, taking note of any accounts that have shown an interest in you. Reach out to these people, offer a warm welcome through private messages and let them know you’re there if they have any queries. Having you by their side while they’re deciding on a purchase can make the process easier for both parties.
Don’t pressure people to purchase anything from you
The last thing you want to do is present yourself as money-hungry and unapproachable. If clients are led to believe that you don’t care about their needs and rather only care about your sales, they will most likely look elsewhere for what they want.
Will They Make A Purchase?
In the final stage, the moment of truth, have all your efforts welcomed a new member?
If you follow the stages of sales content, a prospect making a purchase should be simple, especially if you make sure to be an easily accessible point of contact for them throughout. After all, should they already have the means to communicate with you, finalising their decision should be no problem.
However, after everything, there will still be people who are not ready to buy into your community yet. Sometimes offering a free trial can be the final step to confirming a new member, which we talk about here.
But if a free trial isn’t in your budget, don’t worry! As long as you remain friendly and professional, they’ll keep you in mind for when they’re ready to commit to a purchase.
💡 Extra Tips For Sales Content:
Plan your content in advance, know how you will deliver it and in what form it will perform the best. We have a template that will be perfect for this.
Don’t overwhelm consumers with too much informational content all at once.
Track your engagement as you upload your content and keep note of what does well and what you need to reconsider.
But before you go, click here to read more about the buying funnel!