As a manager of membership platforms and online communities, it's essential to look back to see what worked and what didn't. The hindsight bias of 2021 will work as the greatest tool for success in the new year.
This Year's Goals Are Next Year's Competition
Reflect on the goals you set for your business this year. Did you achieve what you aimed to? Did you stray off-road halfway through the year?
If you know where you went wrong, fantastic, now's the time to review your setbacks and strategise before the start of 2022.
💡 Top Tip: If you're struggling to pinpoint your oversights, look into revamping your marketing funnel; an outdated funnel is the first step to losing members, decreasing traffic and hindering growth.
The Membership Guys can support you with 6 Changes That Will Improve Your Membership’s Email Marketing Results, good luck!
How Has Your Platform Performed?
You can continue reviewing your personal progress later down the line, but for now, let's focus on your community platform of choice. Because no matter how well you plan, an inadequate community platform will never suffice.
Let's start with the practicality of your community platform.
A well-rounded system should allow admin access to view member engagement and retention data to enable you to monitor strategy successes as a community manager.
Though it's also necessary to question the integrations available to you. For example, can you conduct payments through the platform, or are you using third-party billing software?
Third-party billing is a great solution where your community platform is perfect for everything else as long as you research the best tools to use!
Over on our blog, you can acquaint yourself with 5 Amazing Payment Tools for Your Subscription Business, which may take away your need for a payment integration if necessary.
Undoubtedly, there are multiple other factors one must consider when deciding where to host their community, and we understand. This is why we've conducted our own research for your ease to compare The 7 Best Membership and Community Platforms.
Because to your luck, we're well versed in the abundance of community platform providers. And we know it can be challenging to make the right decision, which is why we encourage you to book a demo with our founder here to gain a deeper insight into how Ugenie can work with you to make your 2022 goals achievable!