• dilan35

Post 'Behind-The-Scenes' Content Prior to Business Launch



Whilst exploring the various benefits and drawbacks of the membership business model, we concluded that the choice to start such a business should be carefully measured.


Suppose you do wish to launch one. Coupling your launch strategy withbehind-the-scenescontent is an excellent way to hit the ground running and make an impact from the get-go.


Benefits of ‘Behind-The-Scenes’ Content

  • Creates an ‘official’ feel for your existing or prospective members

  • Highlights a culture of openness, which leads to relationships based on trust

  • Humanises your membership brand, especially if video content is deployed

  • Promotes the essence of your membership business’s culture and values

  • Ensures members are informed about company updates, events or information



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