To show gratitude and appreciation to your most loyal members, a rewards system could be an effective option.
Through a loyalty programme, in the form of discounts, you may be able to incentivise your members to continue their membership.
According to Annex Cloud, a specialist provider of customer loyalty solutions, “putting customer preferences at the heart of marketing efforts” will mean they will feel good about purchasing from your business.
That’ll give you a competitive edge.
Benefits of a Member Loyalty Scheme
1. Member Retention Your members may feel valued if they receive a discount as a reward. 2. Member Data You’ll gauge analytics associated with the reward, as well as your members’ preferences.
3. Member Communication
You can tie the reward with a survey, to help members express their opinions.
If you’re convinced by these benefits, do consider the length of time that you’re able to promote a loyalty scheme, and classify which of your members would qualify!
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