‘Brand consistency’ is the alignment of a business’s distribution of messages, with its core values and identity. Every business needs brand cohesion across its marketing channels.
Why Brand Consistency Matters for Your Membership Business
Your brand will be more memorable and recognisable
It will lead to your target audience trusting you, and your messaging
Your business will benefit from greater awareness
How to Improve Brand Consistency Online
Renew your company’s mission, vision, and value statements
Develop your brand guidelines, to align with the above statements
Seek inspiration from highly regarded brands, and gauge their methods
Unite all visual elements of your brand, on each channel
Ensure your logo is stamped on each of your content assets
Conduct a monthly or yearly brand audit, for detailed consistency
We’ve developed the option for community leaders on uHubs to customise their hub’s branding, partly because we know how important brand consistency is!
If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 14 days: https://www.ugenie.io/trial