• Dilan Patel

Let Prospective Clients 'Try Before They Buy'

As a customer, it’s hard knowing which community to join, or what service to subscribe to, without the fullest picture. Due to this, ‘try-before-buy’ has emerged as an informational selling strategy. It’s about giving the prospect the most information, to make the best decision.


According to APS Fulfillment, ‘try-before-buy fulfillment’ aims to reduce the gap between the expectations, and realities, of a service.


Testing the ‘Try-Before-Buy’ Strategy


  • Offer free trials, if your business is web service-based

  • Allow the prospect to browse your community’s hub, for a limited period

  • Offer free events, to emphasise your community’s flavour


Respect the customer's journey to choice!



If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 30 days: https://www.ugenie.io/trial