How to make networking work for you like a boss!

Networking...You know it’s critical to your success, but are you doing it with forethought and a solid strategy in place, or do you just “wing it?”

Admittedly, most of us are squarely in the winging it category, but there are some quick and

easy changes you can make that will put even your most important networking tasks on


Outsource the research

First step, hire a VA who can find and connect you with potential JV

partners, affiliates, guest interviews, and all the other marketing options at your disposal.

With a list of requirements at hand, he or she can spend an hour or two on Google and bring

back a list of hundreds of people you can then reach out to. What would a list of 100 or even

10 new JV partners do for your business growth?

Automate the initial connection

Create a script or email template to use when you first reach out to potential partners. Your VA can send this in an email or make a call on your behalf, but having the script in place will accomplish two things:

1. The process will be much faster than if you have to think about what to say.

2. You’ll be able to tweak the script as you go to get better results. Just like you split test

your emails, you can test your outreach process as well.

Automate the follow-up

At the risk of sounding like a broken record, create an email or phone

script to help speed the process. You or your VA (or your email autoresponder series) can send

out a series of emails to follow up on that initial connection.

Automate your scheduling

Using a service such as Calendly, you can easily set up your calendar with your preferred times for interviews, webinars and such. Give your JV partners links to book time with you, and the meetings will automatically appear on your calendar.

No more endless back and forth to discuss potential meeting times, just a single click,

and your partner can choose the time that works for both of you.

Here’s a hint though: be sure to use your calendar diligently, because if you don’t you run the

risk of someone scheduling time with you when you already have another commitment.

Will it take a bit of work to get these systems in place? Sure a bit. But once you do, you’ll find that

attracting and working with JV partners, guest experts and others is much easier

and more streamlined. Not only that, but with the time you save, you’ll be able to concentrate on creating new programs and services. Or maybe just hang out with the kids a bit. You deserve some time off.

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