As mentioned in the previous Community Engagement Audit, engagement is the true indicator of content success.
Now, you could check your various social media channels every hour to view your likes and other vanity metrics, but wouldn't you rather have engagement made simple? Say, a spreadsheet designed to help audit your social media platforms and content performance?
The resource we've developed can be the future of your content strategy!
And if your content strategy needs additional nurturing, come back to this link once you've read through the article; we assure you it'll still be here waiting with every scroll.
Download Now: Ugenie's Community Engagement Audit Template
Social Media Channel
Choose the social media channel you wish to audit. By auditing each platform, you will gain a broader idea of your entire brand's engagement.
Username
For organisational purposes, it is worth listing the username of your social media channel, especially if they differ across the options listed.
Audit Date
List the date you carried out the audit. This feature will become useful when comparing engagement metric changes between different periods.
Followers
Enter the number of followers you have on the social media platform.
Follower Growth
If you have the data, calculate the follower growth from the previous week, month or year, depending on how regularly you conduct engagement audits.
💡 Add the new number of followers with the old number and divide by the old to obtain a percentage change.
Post Frequency
Document how regularly you post content on the social media channel.
Referral Traffic
Using an external or internal analytics tool, determine how many of your users visit your profile based on referrals or link sharing.
High & Low Performing Content
Scan your channel for the highest and lowest performing pieces of content based on their engagement rates.
💡 The engagement rate is calculated by dividing your post's total number of interactions by your total number of followers on the channel.
Strengths & Weaknesses
Document your social media channel's current strengths and weaknesses. We recommend noting the typical interactions on your channel too, including likes, comments, shares, mentions, messages and collaborations.
Improvements
Based on the data above, apply an analytical and strategic mindset to make a list of improvements to your social media channel before the next audit.
💡 Community Engagement Tips
Although an audit proves helpful for most engagement woes, perhaps some fresh tips and tricks will encourage further community involvement!
1) Invest in software/tools to make engagement more manageable; you can find 5 Great Tools for Creating Engaging Content on our blog.
2) Consider the benefits of gamification with our insightful blog post.
3) Celebrate the New Year by leveraging the increased holiday engagement!
From us at Ugenie, we hope you've enjoyed all your December celebrations, and we look forward to continuing our journey together in 2022!