Community Engagement Audit - Template

Updated: Mar 23

In Community Leader Content Schedule - Template, we offered a method to planning your content distribution and generating new ideas. But the true indicator of content success is engagement. Engagement is a measure of how online users interact with your social media channels, content and mediums of messaging. The metrics reveal your brand's legitimate popularity. Here we have developed a spreadsheet to help you audit your social media channels and content performance through the lens of engagement.

We believe that this resource can guide your future content strategy!

Download Now: Ugenie’s Community Engagement Audit Template

Ugenie - Community Engagement Audit (Template)
Download XLSX • 12KB

Social Media Channels

Choose the social media channel you wish to audit. By auditing each platform, you will gain a broader idea of your entire brand's engagement.


For organisational purposes, it is worth listing the username of your social media channel, especially if they differ across all of the options listed.

Audit Date

List the date that you carried out the audit. This will become useful when you compare engagement metric changes between different time periods.


Enter the number of followers you have on the social media platform.

Follower Growth

If you have the data, calculate the follower growth from the previous week, month or year, depending on how regularly you conduct engagement audits. Add the new number of followers with the old number and divide by the old to obtain a percentage change.

Post Frequency

Document how regularly you post content on the social media channel.

Referral Traffic

Using an external or internal analytics tool, find out how many of your users visit your profile based on referrals or link sharing.

High & Low Performing Content

Scan your channel for the highest and lowest performing pieces of content based on their engagement rates. The engagement rate is calculated by dividing the total number of interactions your post receives by your total number of followers on the channel.

Strengths & Weaknesses

Document your social media channel's current strengths and weaknesses. We recommend noting the typical interactions on your channel too. These could include likes, comments, shares, mentions, messages and collaborations.


Based on the data above, apply an analytical and strategic mindset to make a list of improvements you will make to your social media channel before the next audit.

Download Now: Ugenie’s Community Engagement Audit Template

Ugenie - Community Engagement Audit (Template)
Download XLSX • 12KB

If you are a community leader, or in the business of community, try a Ugenie hub, for free, for 45 days.


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