Client Stories: The Federation of Small Businesses

The Federation of Small Business (FSB) is a lobbying organisation, passionate about supporting small businesses in the UK. They offer their members a wide range of vital business services including advice, financial expertise, support, and a powerful voice in government. Membership prices start at £177.00, for a sole trader, and increase in line with the business’s number of employees.

Piyush Patel, is the FSB’s Double Award-Winning Membership Advisor for The London Boroughs of Bromley and Croydon. He believes that small businesses are the true backbone of the UK economy. As Coversure Insurance Wimbledon’s Director, he listened to the struggles of small business owners. Then, when discovering the FSB, he joined them as a member, before changing careers to represent them. Piyush’s role involves recruiting new members to the organization. He believes the FSB “provides departments that, normally, only big companies enjoy”.

Though FSB membership involves a whole host of benefits, Piyush wanted to provide added value to his members. He purchased an exclusive hub on Ugenie, with the aim of enabling his signed members to collaborate with each other through messaging and sharing content. Piyush ensures his members are liberated of the platform’s cost. No other Membership Advisor in the country offers a mobile hub as an additional touch.


After launching a hub on Ugenie, Piyush found he could communicate with his members with more focus. He’s firmly against the ‘wham-bham’ approach to sales and prefers maintaining an ongoing supportive energy. Thus, he titled his community ‘The Family’. Also, he feels his members remain well-informed about upcoming networking events through the hub’s calendar function. When we asked Piyush if he would advise someone else to create a hub on Ugenie, he said:

“Yes, of course. But they must be prepared to be active with it. The community leader must treat the hub as a long-term investment”.

Bromley and Croydon’s FSB arm, led by Piyush Patel, is a clear example of how a membership organisation can benefit from our hubs. To speak tiwht Piyush about becoming a member of FSB, please set up a time here.

As a leader of a similar type of community, a free trial of Ugenie is available for you! Get in touch with us at info@ugenie.io or start a trial now!