Gamification, also known as game-based marketing is the art and science of translating daily customer interactions into games that serve their business purposes. It encourages customer loyalty through rewards, contests, and challenges.
Gamification creates a positive and rewarding environment for users in your community. It also benefits your overall business in the following ways:
1. Participation: As they participate in your community, users will interact with your products and brand so that relationships with your company continue to grow.
2. Loyalty: Over time, users who continue to interact with your brand ultimately increase their confidence in your brand, who remain, customers, because they don't want to miss out on the benefits and rewards of their community.
3. User suggestions and content - When users remain active, they provide feedback or even suggestions based on their interactions and experience. This can also generate user-generated content that will improve your offering in the future.
4. Referrals - One of the most exciting benefits of having active customers is that they will be more willing to share your brand and community with colleagues and friends, thus increasing their bandwidth with the generation of leads. These types of customers are also more likely to post information about you on social networks, which means that you could go viral!
5. Fun - Gamification is meant to be fun. Creating badges, levels, leaderboards, and a sense of rewards and satisfaction will help provide a pleasant experience for your users and ensure that people feel connected to your business.
6. Revenue — All of the benefits listed above will result in an increase in your income. Satisfied customers are more likely to remain true to a particular brand, hence retaining revenue and share their interests with others leading to new revenue.
7. SEO — Community engagement will automatically increase your SEO ranking as more comments, such as users will increase your company name instance.
So these are the benefits of adopting a gamification strategy. Do you use gamification for engaging your membership? If you're considering starting, check out our post on the types of tactics you can start with.