5 marketing books every business owner should read to grow their income.

Yes, you read that right. We are talking about BOOKS 😉 Not podcasts to listen to or Vlogs to watch, but actual books (okay to be fair, you can get them on a kindle, but you know what we mean). We realise that everyone is incredibly busy these days and reading seem likes the kind of luxury that no one really has time for these days; however, the facts are that the most successful people in pretty much any sphere are readers. You may have heard of the saying coined by Harry Truman, that ‘Not all readers are leaders, but all leaders are readers’ so to be the leaders we need to be to move our businesses to the heights we dream of when we lay awake at night, reading the right material is crucial.

To simplify fining the right content, we have done a little bit of research and pulled together a list of the 5 books we feel will be most beneficial to growing and developing a business, engaging our communities and taking us all one step closer to those dreams.

So, without further ado, here they are:

1. Building a StoryBrand – Donald Miller

With his #1 Wall Street Journal Bestseller, Donald Miller has really hit the nail on the head when it comes to helping any and everyone clarify their message, so that customers will listen and engage. In the book he uses the seven universal elements of powerful stories to teach his readers how to dramatically improve how they connect and engage with their customer base and in turn grow their business. Something we all want, right?

The book has ranked #2 on the Amazon Customer Service Category and the reviews across the board are raging. So, whether you are starting out with your own business or have years of experience on your back, this book will bring a fresh perspective to how you see branding and marketing in general.

Get your copy here >>

2. The Robert Collier Letter Book – Robert Collier

This one certainly classifies as an oldie but a goodie! First published in 1934, it is now in its 5th edition. In it, Robert Collier dives into HOW he sold as many books as he did, firmly believing that anyone who can sell books by writing letters or advertising could sell anything. He sets the premise that in order to write successful advertising, the writer must first enter into a conversation that is already taking place in the customers head. The book contains timeless techniques that are directly transferable to the internet age. Whether you are writing web copies, emails or anything else really, this book that has earned Robert Collier the distinction of being one of the great marketing minds in history, certainly deserves our attention.

Get your copy here >>

3. This is Marketing: You can’t be seen until you learn to see – Seth Godin

Seth Godin speaks from ample experience in this #1 Wall street Journal and New York Times Bestseller. It’s the first time that he offers the essence of his marketing insight in a compact, accessible and timeless package. From small business owner, to start up founder all the way to anyone part of a large corporation, Seth shows the reader how to do work they can be proud of.

He delves into the detail of how to frame your product or service in a way that will help you to meaningfully connect and engage with they people you are trying to reach. From his unique trust and permission approach to the art of positioning and ultimately the power of stories in marketing, Seth takes the reader on a journey to really understand and apply these principles to their own work.

Get your copy here >>

4. All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works – And Why Authenticity Is The Best Marketing Of All – Seth Godin

In this other amazing book of his the legend that is Seth Godin challenges all of us to be authentic in our marketing. Why? Because if our stories turn out to be a unauthentic we will quickly go from fib to fraud. For those of us who tell stories that are true and contribute to the betterment of peoples lives and experiences it is time to really embrace the power of story. Godin writes: “Stories make it easier to understand the world. Storied are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

An absolute must read for anyone seeking to tell stories their customer base will intuitively embrace and then share with their friend, thus growing your business exponentially.

Get your copy here >>

5. Crushing It!: How Great Entrepreneurs Build Their Business And Influence – And How You Can Too – Gary Vaynerchuck

This New York Times Bestseller maybe be 5th on our list but that does by no means mean it is in any way less brilliant than the other four. 

Written for entrepreneurs, this follow on from Gary Vaynerchuck’s ‘Crush it’ (2009) explains why a vibrant and personal brand is even more crucial now than it was then. It teaches readers to understand social media and then do whatever it takes to make these tools work to their utmost potential. Gary does this by offering his unique perspective on what has changed over the years, which principles are timeless and uses both his own and other peoples success stories to illustrate them.

The reader is left with both theoretical and tactical advice to become the biggest thing on any social media platform you can imagine – and for those who already are, it offers insight into little known nuances and clever tweaks to enhance what you already know.

Get your copy here >>

We know these will help you as much as they’ve helped us!

And if you’re not quite ready to pick up a book (or kindle) just yet, you can always start by reading our recent article on ‘How to create content that results in engagement in your community’ to get your started on your journey of better more fruitful engagement with your customers.

Thanks for reading!

Your Team Ugenie


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 Have you read any of the books we mentioned before or have a book or two that we’ve missed from the list? We’d love to hear from you! Get in touch or let us know what you think by commenting below.