Wed, 17 Feb|
Why the largest brands today are building customer communities
This masterclass will cover the value of customer communities for businesses & how to build one.
Time & Location
17 Feb 2021, 12:00 – 13:00
About the event
There are many reasons why building a customer community for your startup is valuable and should be a top priority from the earliest days of your business.
In the early days, your community can give you insight into your target audience's pain points and how you can solve them. It is also one the leanest ways for you to build an audience of potential users who, if nurtured, can turn into a source of organic and valuable marketing when it is time to grow. As you launch your product, the community can then become the place where you can capture real-time feedback, gain market insights and solve your customer’s queries.
This Masterclass will cover:
- The different ways in which customer communities can benefit your startup
- Tips on how to build a community and how to engage them
- Practical examples of how to effectively use customer communities to grow and retain customers from brands who have already done it including Successful Superwomen, founded by Bhavna Barratt.
Ugenie, which is a private platform for communities, is offering any brand wanting to build and engage a customer community a free extended trial on their platform.