Basics of Customer Retention

Customer retention refers to the activities and actions companies and organisations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. This can be tricky in the best of times.

At this time, when cashflow is a concern for all of us, including many of our customers, we must think a bit different about customer retention. What programs and initiatives can you launch to support your customer community? In this webinar, Ugenie experts and community leaders will share their tips and strategies to retain customers in a crisis.